Sunday, August 24, 2014
Week two of "The Giver" in cinemas
The Giver will likely finish in sixth place at the box office this weekend. Estimates put it at about $6.7 million for a domestic total of about $24 million. With a budget at around $25 million and this already being the second weekend, I think this film will be hard pressed to surpass $40 million in the U.S. Typically a film needs to gross at least double its budget to make a profit (at least domestically I think). International roll out will take place over the next month, but I don't see that being a huge help. Not that I would describe this a complete flop, but considering it's being distributed by the Weinstein Company, the film's performance in theaters will likely end up being a financial disappointment. Hopefully I'll be off on my estimates.