...a candid blog devoted to the incomparable American actress, Meryl Streep.
Monday, August 18, 2014
Modest opening weekend for "The Giver"
Meryl's new film The Giver opened to somewhat disappointing results this weekend. Optimistic expectations were that it would open between $15-20 million. However, it could only manage a fifth place spot according to Box Office Mojo with just over $12 million. It's not terrible, but unless there's fantastic word of mouth for this, I don't see it getting much better. With a budget of around $25 million and considering production studios collect just over half of a film's gross when all is said and done...the Weinstein Company may be left with a bit of a dud. And it may not necessarily be a good sign when Sarah Palin champions your film. I hope I'm wrong.
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I was hoping for better too, especially since they have used Meryl a lot to promote the film. Anyway, I am wishing the next 3 films of this year fare better (critically at least) as the last time Meryl spread herself so thinly in one year (2007) there was no success whatever.
ReplyDeleteI was thinking about the Golden Globes. If Meryl doesn't win for Musical/Comedy for Into The Woods she could very well be in with a chance of getting a double with Ricki and Masterclass in 2015. Still much excitement for us to have regardless!