Monday, August 18, 2014
Modest opening weekend for "The Giver"
Meryl's new film The Giver opened to somewhat disappointing results this weekend. Optimistic expectations were that it would open between $15-20 million. However, it could only manage a fifth place spot according to Box Office Mojo with just over $12 million. It's not terrible, but unless there's fantastic word of mouth for this, I don't see it getting much better. With a budget of around $25 million and considering production studios collect just over half of a film's gross when all is said and done...the Weinstein Company may be left with a bit of a dud. And it may not necessarily be a good sign when Sarah Palin champions your film. I hope I'm wrong.