Monday, August 18, 2014

Modest opening weekend for "The Giver"

Meryl's new film The Giver opened to somewhat disappointing results this weekend.  Optimistic expectations were that it would open between $15-20 million.  However, it could only manage a fifth place spot according to Box Office Mojo with just over $12 million.  It's not terrible, but unless there's fantastic word of mouth for this, I don't see it getting much better.  With a budget of around $25 million and considering production studios collect just over half of a film's gross when all is said and done...the Weinstein Company may be left with a bit of a dud.  And it may not necessarily be a good sign when Sarah Palin champions your film.  I hope I'm wrong.

1 comment:

  1. I was hoping for better too, especially since they have used Meryl a lot to promote the film. Anyway, I am wishing the next 3 films of this year fare better (critically at least) as the last time Meryl spread herself so thinly in one year (2007) there was no success whatever.

    I was thinking about the Golden Globes. If Meryl doesn't win for Musical/Comedy for Into The Woods she could very well be in with a chance of getting a double with Ricki and Masterclass in 2015. Still much excitement for us to have regardless!