Florence Foster Jenkins is entering its second full week in cinemas. I thought it'd be a good time to take the pulse of the film's box office performance. Up to this point, I'd say it's doing ok. Knowing that its aggregate score on Rotten Tomatoes was certified "fresh" at 86%, I had thought it might be a bit of a sleeper success this summer, as a niche option for adult movie-going compared to the typical tentpole superhero flicks. Ultimately, however, the film has basically fared identically to the the less-than-stellar Ricki and the Flash a year ago. At the same point in 2015, Ricki sat at $15.2m, while Florence has netted $15m.
I wonder if the overall quality of Florence might give it a bit better lasting potential, however. I definitely have to agree with the critics that Florence is a better film, which possibly could result in word-of-mouth sustaining potential. If that were the case though, I think we would've seen a bigger jump in its second weekend, where instead, it did the same numbers as Ricki. If the trend continues, we should expect that Florence will top out around $26m domestically. On an estimated $29m budget, that total would technically make Florence less financially successful than Ricki, which only cost around $18m.
It's not as if on paper Florence would be a huge draw. A 1940's-era dramedy about a bad opera singer doesn't exactly scream blockbuster. Getting an overall sense of whether the film has met expectations is therefore a bit tricky, but I'd wager the studio was hoping for better. That said, it's by no means a flop, and I think those involved are likely pleased with the overall quality of the film.